Since Just Between Us published my article, "When the Journey Becomes the Gift," on their Substack-based site, I have been frequenting Substack more than usual. It appears this is where all the creatives hang out. Although I don't like to be out of the loop, I'm not technologically savvy, so I feel mystified by some of what goes on. I gather writers post notes and articles and some people access this on a free basis, while others pay the writer to subscribe for more content. Personally, I cannot afford to subscribe to every writer I wish to read (thus, my great love of the library).
I get it! As a writer, I want people to find my words. My main struggle has always been with that drive that seems imperative for writers, to establish "platform." Oh, how I hate that word. To me, it is like waving a flag that says, "Look at me! Look at me! Look at what I can do" (to quote a Saturday Night Live sketch with the obnoxious child who is always drawing attention to himself). When I put the Substack app on my phone, it began to offer up categories I might wish to explore. Through that, I have indeed found writers I enjoy.
I think I entered Substack Land originally to access the poetry of Randy Edwards, writings of Jeanine Joyner, and The Rabbit Room. Now, I have signed on for some Spurgeon. Spurgeon, in turn, recommended a new page with Advent content from one of my favorite prayer writers, J. C. Ryle (author of the outstanding pamphlet, Do You Pray?). This new Substack with J. C. Ryle content can be found here.
What blew me away, earlier this month, was finding a writer who understands and articulates the discomfort I feel with the marketing side of writing. Grant Herbel's Substack, called "The Writer's Calling," is another recommended site that I am so grateful to have found. He posted a two-part article on "How Christian Writers Can Use Substack Notes." In the first segment, he expressed my internal thoughts on how icky marketing makes me feel.
He writes, "On the one hand, we feel the pressure of the internet age: the demand to be loud, to be everywhere, to build a platform, to 'stop the scroll.' Honestly, it feels exhausting. It often feels like the opposite of the quiet work we are called to do. On the other hand, we carry a fire.... You have been given a message that could help someone. And lighting a lamp just to hide it under a bowl doesn't feel right, either.... The answer lies in shifting our perspective from promotion to stewardship.... When we view visibility as stewardship--as faithfully carrying the bread to the hungry--all of that changes. We stop trying to be 'famous' and start trying to be findable."
His words articulate the internal struggle I have battled. His advice rings true. I hope to glean encouragement from his writing, so that my writing doesn't remain hidden under a bushel. I want to shine whatever light God has placed within me into a dying world, desperate for His light, and witness to His transforming power.
Of course, I don't even fully understand how all of this works, but am eager to learn. I really wanted to pay for a full subscription to Herbel's writing, but with lots of money going out for our prodigal and his needs, I will hold off on that for now. Still, I wanted to provide a link for my readers. If you follow this link to The Writer's Calling, I will receive a free month subscription for every 3 individuals who subscribe (paid or free). Win for you! Win for me!
After so many months without writing, I am back to caring about where my words (the words God plants in me to bloom for others) land and grow. I am back to praying about my calling to write. If you are a regular reader, you know that I dedicated 2025 to fasting and prayer for my prodigal and other needs of friends and family. It has been rough going. Often, the extra time spent focused on the many impossibilities we face stirs exhaustion and defeat. Throwing a spotlight on the challenge, in spite of full belief that God's got this, tends to make me introspective and low.
This morning, I found a small note on Substack from Chloe Elizabeth. It is a Corrie ten Boom quote. She writes, "If you look at the world, you'll be distressed. If you look within, you'll be depressed. If you look at Christ, you'll be at rest." Words to live by, indeed! And a fine example of how these notes/words on Substack provide something of value to the reader.
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