Thursday, May 6, 2021

Book Review: Platform

"Of making many books there is no end." (Ecclesiastes 12:12 KJV)

Sadly, you cannot write a good book and expect publishers to thank you. Sure, they care about the quality of what we associate with their name, but it always seems to come down to this loaded word platform. How many follow you? How big is your tribe? What level of influence do you have? Most of all, how much money can you make for us?

Do I buck against this because I have few followers, a tiny tribe, and cannot promise to garner great riches? Perhaps, but I read Michael Hyatt's book, Platform: Get Noticed in a Noisy World, to learn more about this necessary evil (my opinion). Hyatt lays out all the things that one should do to amass a following. First and foremost, provide desirable quality content. But of course. Then engage, engage, engage. Bring people into your sphere any way you can and attempt to keep them there. 

No comments: