This was another recommended title, not entirely up my alley, but beneficial. Donald Miller provides a clear-cut explanation of what drives business and how to excel in business. I skimmed through the bits that didn't apply to me, but took my time over sections I valued. I appreciated the five customer questions that drive marketing: 1) What problem will you help solve? 2) What is your solution? 3) What will my life look like if I use your solution? 4) What do you want me to do next? 5) What should I remember? To think of sales and marketing as a story is a helpful construct for someone who writes. Hopefully, I gleaned what I needed from this title.
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